We all know about the current economic climate affecting most of the world. Whether you open a newspaper, turn on the TV, have a pint in your local or walk down the street, there are people talking about it everywhere. You can’t even go to the loo in peace without hearing about it (unless you live on your own and use your own loo obviously..).
People don’t have the disposable income they had a few years back, and tend to go out less to compensate. This does have a positive effect for online sites, in that people are spending more time than ever at home and on their laptops and are spending more of their hard earned cash online as a result. After all, why would you go to your local shop and spend £20 on a shirt when you can get it for £12 online (plus £2.99 postage that is – why do companies always charge the odd 99p for this?!? But that’s a different issue)
As you look to grow your online business, therefore, it must be all rosy, right? Wrong. Businesses are even more prone to the recession as Joe public. With a budget for marketing, social media, promotions and more, the knee jerk reaction would be to reduce the spend in one or more of these areas. By doing this, though, you risk losing potential customers and reducing the reach your marketing has.
A lot of firms, both large and small, are starting to realise this and looking at another way to reduce costs whilst at the same time keeping their online presence intact. That is where outsourcing comes in.
So what is outsourcing?
Put simply, it is letting an external person or company look after part of your business on your behalf.
Let’s take Social Media. It has been agreed by the majority of the big online firms that Social Media is becoming the main way to get your message across to potential customers. Word of mouth has always been one of the top ways to gain new customers, and now the likes of Facebook, Twitter, YouTube, Google+ et al means it has never been easier for people to recommend businesses to their friends. Whilst it will never totally replace affiliates, it is fast becoming as important, not to mention cheaper, for companies to get new sign ups via these channels.
Many firms employ at least one full time member of staff just to manage these channels, sometimes paying £30,000 per year or more. The highest salary we know of was £60,000 per annum for a Social Media manager. That’s a huge chunk of any ones recruitment budget and is totally unnecessary.
By outsourcing their Social Media to an external agency, firms stand to save money from wages, national insurance, tax, bonuses, pension, holiday etc. If you find a reputable firm who can boast the right kind of experience, there is no need to reduce the impact these kinds of methods of acquisition though; if anything, it will only be increased.
Not only will the agency know what kind of message works, they will also be able to update the sites regularly with the kind of message which will get your brand recognised. A good agency will work with you to ensure your customers get the right sort of communication at the right time. As far as ROI goes, it makes a lot more sense to pay an agency rather than a full time member of staff.
To find out more, Contact us today...What do you have to lose? Seize the moment and Grabbit...